How to Include Pantone’s 2023 Color of the Year On Your Wedding Day

For over 20 years, the Pantone Color Institute has selected the “Color of the Year,” setting the tone for the year to come — and this year, it does not disappoint. Pantone’s 2023 Color of the Year is the brave, fearless, and joyous Viva Magenta. The team at Rose Hill Flowers couldn’t be more excited about this color and are equally elated to share how it can be incorporated into your wedding bouquet. Not only is this bright hue perfect for color pairing, but it also adds a burst of energy to your wedding day. We’ll share the symbolism and pairing recommendations to help this powerful color bring out the richness of your love.

Red protea on black background. New 2023 trending PANTONE 18-1750 Viva Magenta colour

Viva Magenta’s Symbolism

A lot is going on with Viva Magenta, and there couldn’t be a better color for 2023. It’s a life-giving color that celebrates optimism, confidence, empathy, and fierceness. This color has a lot of passion, with hints of pink and purple hues mixed in to add richness to its already vibrant nature. With a delicate balance of joy and fun with the substance of courage and creativity, Viva Magenta expresses the light and love that you share with your partner and is the perfect ingredient for your wedding bouquet.

Floral carpet of pink, purple, violet and red flowers of lilies, roses, sweet peas, chrysanthemums and others. Color Viva Magenta 2023. Floral colorful background.

Viva Magenta Paired With Pink Flowers

Whether it’s spring, summer, fall, or winter, incorporating the color spectrum of Viva Magenta transcends all seasons. There are many magenta flower options to pair with, including roses, ranunculus, dahlias, peonies, orchids, and calla lilies. If you want to go in a more monochromatic direction, try adding red and pink carnations, yarrow, amaryllis, gerbera daisies, tulips, protea, and alstroemeria. The sky’s the limit when it comes to pink and red bloom options!

Round flower arrangement in silver stand with purple, pink, and magenta flowers, dahlia, rose, and hydrangea.

How to Craft the Perfect Viva Magenta Analogous Bouquets

If you’re looking for a brighter and more playful feel to your bouquet, we highly recommend creating a beautiful analogous bouquet. You can add three colors that fall side-by-side with magenta for a fun and festive color palette. For example, some beautiful additions include indigo larkspur, blue iris, purple hydrangeas, purple aster, blue thistle, anemones, and larkspur. This is a fantastic way to add bright and colorful hues to your wedding day.

Bright pink flowers bouquet closeup. Roses and orchids wallpaper. Beautiful background for a Birthday, International Female Day, or Saint Valentine. The festive backdrop for a postcard design

Identifying Viva Magenta’s Complementary Color

We all know that magenta has some of the most captivating combinations of reds and purples, but we are absolutely thrilled with the even deeper hues of Pantone’s Viva Magenta. We have good news for those who love bouquets with luxurious and naturally flowing greenery. The undoubted complementary color for Viva Magenta is green, which creates some stunning options, including fresh eucalyptus, Italian Ruscus, ivy, monstera, green dianthus, succulents, and even green hydrangeas.

Balancing between joy, rebellion, and beauty, Pantone’s Viva Magenta encapsulates what we all strive for in 2023. So, it makes perfect sense for this expressive color to filter into floral arrangements. So, whether you are looking for ways to add a pop of color to your wedding or want to get married surrounded by a garden of red, purple, and pink, Rose Hill Flowers is here to help every step of the way.

Viva magenta color trends for 2023